Privacy & Cookie Policy
Last updated: February 2026
Overview
NicheIQ is an AI-powered market research platform. We respect your privacy and are committed to being transparent about the data we collect and how we use it.
Cookies We Use
Essential Cookies
These cookies are required for the site to function and cannot be disabled.
| Cookie | Purpose | Expiry |
|---|---|---|
| cc_cookie | Stores your cookie consent preferences | 182 days |
| authjs.session-token | Keeps you logged in | Session |
Analytics Cookies
These cookies are only set if you accept analytics in the cookie consent banner. They help us understand how visitors navigate the site so we can improve the experience.
| Cookie | Purpose | Expiry |
|---|---|---|
| _ga | Google Analytics - distinguishes unique visitors | 2 years |
| _ga_* | Google Analytics - maintains session state | 2 years |
What Data We Collect via Analytics
When you accept analytics cookies, we collect:
- Anonymized page paths (e.g.
/dashboard,/jobs/[id]/report) - General device and browser information
- Approximate geographic region
We do not collect:
- Page titles (which could contain solution names from your reports)
- Full URLs with query parameters
- User IDs or personally identifiable information
- Any research data or report content
UUIDs in page paths (such as job IDs) are replaced with [id] before being sent to Google Analytics.
Third-Party Data Processing
Analytics data is processed by Google LLC via Google Analytics 4. Google is certified under the EU-US Data Privacy Framework. We do not share analytics data with advertisers or use it for ad targeting.
Your Choices
You can manage your cookie preferences at any time:
- Click to open the consent manager
- Clear your browser cookies to reset all preferences
- Use your browser's built-in cookie blocking features
When you revoke analytics consent, all _ga cookies are automatically deleted.
Contact
If you have questions about this policy, contact us at [email protected].