Choose how to start

Start with the information you already have. The three starting points use the same evidence pipeline, but they frame your brief differently.

Pick a starting point

Explore a niche is for a market or recurring problem you want to understand. Describe the people doing the work and where they get stuck. Do not pitch a product here; the point is to let the evidence support several possible answers.

Solve for a group is for a specific audience you want to build for. Name the group and the job they are trying to get done. The research maps the wider market around them instead of treating the audience label as the whole niche.

Check my idea is for a product you already have in mind. Describe what it does, who it serves, the problem it solves, and its delivery form when that matters. The check keeps your product as the subject, derives the market around it, and ranks it against other approaches supported by the same evidence. See How the idea check works.

The Idea Catalog is a separate starting point for a published idea that already has a structured record. Starting Deep Research there begins with that one seeded idea rather than running a new broad Discovery first. The current price is shown before it starts.

Research setup is optional

Research setup starts folded because the defaults are suitable for most runs.

Product shape filter limits the business archetypes the generator may propose, such as SaaS, a directory, an aggregator, a comparison tool, or a marketplace. Leave All selected to keep the run unrestricted. A smaller selection deliberately narrows the generated portfolio.

This filter does not describe the interface a product ships through. An idea can have a SaaS business model and be Delivered as a browser extension, API, mobile app, report, or another surface. Delivery form is recorded on the idea itself.

Check my idea hides and ignores the Product shape filter. You are asking the system to evaluate the product you described, not to force it into a generated-idea category.

Idea focus changes what the generation and ranking stages lean toward:

• Auto chooses the most suitable angle for each idea.
• Differentiation favors more distinct, defensible mechanisms.
• Distribution favors ideas with stronger organic or directory-style acquisition paths.

The setting changes emphasis, not the evidence rules. Every idea still receives the angle that actually fits it.

Guided research, when available on your account, pauses at checkpoints so you can review the niche, pain points, and audience before the run continues. Standard research proceeds without those pauses.

Before you start

The button shows the current charge. If pricing cannot be loaded, the run cannot start. If the price changes between the page loading and your click, the request stops and asks you to review the new amount; it does not silently accept a different price.

Discovery shows you the candidate ideas before you decide whether to buy Deep Research. See Credits, charges, and refunds for the full payment flow.